AI Insights · Timothy · March 2022
Top 5 Free to Play Games on iOS in the US, Q1 2022
Discover the performance trends of the top 5 free-to-play games on iOS in the US during Q1 2022, including insights on downloads, revenue, and active users.
The first quarter of 2022 saw significant activity in the free-to-play gaming segment on iOS in the United States. Here is a detailed look at the performance of the top 5 games: Wordle!, Coloring Match, Roblox, Subway Surfers, and Talking Ben the Dog.
Wordle! from Lion Studios Plus saw an impressive surge in popularity. Weekly downloads peaked at around 1.25M in early February before stabilizing around 400K by the end of March. Revenue followed a similar upward trajectory, starting from $62 at the end of December 2021 and peaking at approximately $153K in late February. Weekly active users also soared, reaching a high of 2.16M in late February and then gradually declining to 1.55M by the end of March.
Coloring Match, published by SUPERSONIC STUDIOS LTD, maintained steady weekly downloads, peaking at 657K in late December 2021 and gradually decreasing to around 197K by the end of March. Revenue showed fluctuations, with a high of approximately $7.6K in mid-January and a low of $2.5K in late March. Active user numbers mirrored the download trends, starting from 814K at the end of December and dropping to around 410K by the end of March.
Roblox by Roblox Corporation demonstrated consistent performance. Weekly revenue remained strong, averaging around $6.5M, with peaks reaching $11.8M at the end of December 2021. Downloads were stable, averaging around 320K per week. Active users also remained robust, with numbers consistently hovering around 10M throughout the quarter.
Subway Surfers from Sybo Games ApS showed steady growth in both downloads and revenue. Weekly downloads ranged from 250K to 350K, while revenue saw a gradual increase, peaking at approximately $113K in late March. The game also maintained a strong active user base, starting at 5.75M at the end of December 2021 and reaching 7.6M by the end of March.
Talking Ben the Dog by Outfit7 Limited experienced a significant rise in downloads in early February, peaking at 823K. Revenue also increased during this period, reaching a high of approximately $5.2K in mid-February. Active users saw a substantial jump, hitting a peak of 1.04M in mid-February before gradually declining to around 429K by the end of March.
These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
